Here are three ‘well-known secrets’ about the people who get your emails...
They get loads of emails; Are time poor; and More readers = fewer responses.
When you start driving your car, if you don’t know where you’re going, you’ll end up somewhere else. You’ll meander about. It’ll be inefficient. You won’t get where you want to be – because you don’t know where you want to be.
In exactly the same way… when you start a meeting…