Private: Congress and Exhibition Excellence

Thursday 8th October 2026 13:00 - 14:00 (BST)


Maximising impact, engagement and ROI at congresses in today’s NHS and Life Sciences environment

Masterclass Details:

Congresses and exhibitions remain a critical touchpoint for engaging healthcare professionals – but expectations, pressures and competition for attention have never been higher. In 2026, simply showing up is no longer enough. Teams must demonstrate clear value, meaningful engagement and measurable outcomes.

In this high-impact 60-minute masterclass, exhibition skills expert Ian Chamberlain will share a practical, easy-to-implement framework to help you maximise every interaction. From attracting the right attention to having purposeful, high-quality conversations, you’ll learn how to turn congress presence into real business impact.

Ian Chamberlain will explore how to move beyond passive engagement, using proven techniques to spark conversations, understand customer needs quickly and create value in every interaction. You’ll also gain insight into how to drive stronger ROI, generate high-quality leads and align congress activity more closely with your wider commercial and medical strategy.

Whether you’re attending, exhibiting or leading congress strategy, this session will give you the tools and confidence to deliver more impactful results in today’s demanding environment.

 

Join live to ask your questions and gain practical, real-world insight into how to maximise your impact at congresses and exhibitions.

 

Key Learning Objectives:

  • Understand the four ‘E’s of Exhibition Excellence and how to apply them in practice
  • Learn how to attract, engage and convert meaningful customer interactions
  • Discover questioning techniques to quickly identify customer needs
  • Explore practical ways to increase ROI and generate high-quality leads
  • Gain strategies to maximise impact before, during and after congress

LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members.
  • Date and time

    8th Oct 2026 13:00 – 14:00 (BST)

Private: Congress and Exhibition Excellence

Speakers

Client feedback

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Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

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Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

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Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

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Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

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Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”

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