Sales & Marketing

June

04 Jun 2026
13:00 (BST)

Does Marketing Have a Future in Pharma?

Rethink pharma marketing: evolving strategies for a changing industry

With the rise of medical affairs, market access, and algorithmic prescribing, the role of marketing in pharma is evolving fast. In this 60-minute masterclass, Ed Corbett, Head of Consulting at Branding Science, explores whether marketing still has a future and what teams need to do to stay relevant.

12 Jun 2026
13:00 (BST)

Marketing and Omnichannel

Cut through the hype and learn what really makes an omnichannel strategy work in practice

Omnichannel is the word on everyone’s lips, but delivering a successful strategy is easier said than done. In this practical 60-minute masterclass, Jonathan Dancer and Yacin Marzouki explore what makes a good omnichannel marketing strategy, what’s often overlooked, and the vital factors that truly make it work.

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”