Tuesday 30th May 2023 - GMT
Presentations need a good start.
When your audience loves you immediately, they’ll probably keep loving you.
But if they start by hating you… well, that’s not good.
Which is why, when you prepare your presentations, I advise you…
… spend at least 20% of your prep time on the first 2% of your presentation
Script the start. Practise it.
Refine it. Practise it again.
And when you think it’s as good as you can get it… practise it again.
And what should your scripted opening contain? Lots of possibilities, of course. But here are two easy ones that work well:
With the first, start your presentation with “did you know”, followed by something they didn’t know. For example:
“Good morning everyone. Did you know that – throughout the history of the human race – out of all the people who have reached the age of 80… half of them are alive now?”
This engages the audience! They think “Wow – I did not know that! This speaker knows things I don’t. I’ll keep listening”.
For the second one: say “have you ever”, followed by something they have done. For example:
“Good morning everyone. Have you ever attended an update meeting that was absolutely dreadful?”
Again, instant engagement! They think “Yes I have. This speaker understands me. I’ll keep listening”.
(With this one, they also like the humour, of course).
There are loads of ways to grab attention instantly.
And it’s critical you do.
After all, win them then, and you’re in a great place. Lose them then, and…
For your next presentation, spend more time scripting and practising your opening 2%. Maybe use “did you know” or “have you ever”.
Once you’ve scripted it, practise saying it – out loud – loads of times.
Nail the start… nail the presentation.
Back to Blog
Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.
Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.
Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.
Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.
I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.
The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.
The variety and relevancy of content brings value to many different roles across the healthcare industry.
I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.