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Always practice your START. For everything.

Friday 17th November 2023 - GMT


First impressions are critical.

So, we always want to make a good first impression.

And for certain things, we pay lots of attention to this all-important first impression. Things like: job interviews, payrise discussions, first dates …

But for everything else? How often do we prepare our first impression for our regular 121s with our team? For our weekly update meetings? For the 312th email we’ve sent that day?

But first impressions are always important.  Whether we can be bothered preparing for them, or not.

So, we should always invest some time (as in, more than none whatsoever) in preparing our first impression. For instance:

  1. Verbal meetings – script and practice your opening, so everyone is instantly delighted they have attended
  2. Written communication – ensure your title and/or subtitle contains something that will captivate the reader
  3. Your Elevator Pitch – introduce yourself impressively. Do NOT talk about what you are (I am an accountant). Or what you do (I prepare tax returns).  Instead, talk about what you cause to happen AFTER you’ve done your work (I help people pay less tax than they thought they had to)

Just like a serve in tennis, if you start/serve well, you’ll probably win the point. And if you start badly, you’ll probably lose it.

And also, just like the serve in tennis, when you start, your opponent hasn’t hit the ball yet. So, if our serve/start isn’t good, that’s our fault!

Action Point

Within two minutes of reading this tip, you’ll be communicating with someone – a chat, an email, a presentation … Do “more than no” prep for your first impression. Nail it. Impress them. The better you start, the better you end.

For lots more tips, go to www.andybounds.com/tips

 

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Always practice your START. For everything.

Client feedback

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Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

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Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

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Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

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