Key Account Management for Medical Affairs

Event Details:

The significance of medical affairs in achieving a successful product launch is frequently undervalued, as worries regarding compliance and promotional aspects often hinder the overall progress.

In this highly instructional 60 Minute masterclass, medical affairs and product launch expert Helen Bligh shares her expertise of providing key account management insights to head office and field medical affairs for successful launch outcomes.

Key Learning Objectives:

How to define an account in line with medical strategy
Can medical affairs prioritise accounts and if so, how?
Understanding what’s important to each account
Gaining strategic insights
Creating a value proposition that works

Access Recording Here: www.accessacademy.cloud/c/?k=2499

Date and time

22nd Sep 2023 13:00 – 14:00 (BST)

Key Account Management for Medical Affairs

Speakers

Helen Bligh

Learning & Performance Consultant

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