How AI is Transforming L&D for MSLs: Moving from passive to active learning

Discover how artificial intelligence enables practical, measurable skill development for MSLs through realistic, scenario-based learning

Masterclass Details:

Opportunities for access to healthcare professionals are shrinking. With fewer and shorter windows to land a meaningful exchange, the core MSL competencies – framing complex data, handling pushback, reading the room – matter more than ever. These skills are built through practice, not slide decks or annual role-plays, yet most MSL development still relies on passive formats that leave the hardest skills untrained.

In this 60-minute masterclass, AI expert Wybren Bosma explores how artificial intelligence can change what active practice can look like at scale. Avatar-based simulations let every MSL rehearse high-stakes conversations on demand, with realistic counterparts and criteria-based feedback. They also make proficiency measurable: learning and development (L&D) teams can see where MSLs are strong, where they need support and how their capability develops over time.

This session will unpack how Life Science organisations are integrating AI simulations into their L&D mix, what makes them transfer to the field, and where the technology is heading.

Join live and discover how to move beyond passive training to measurable, AI-driven capability-building for MSLs.

Key Learning Objectives:

Recognise why traditional L&D formats underserve the core competencies of the MSL role
See concrete examples of AI avatar simulations currently in use across pharma
Understand the design principles that separate effective simulations from superficial gimmicks
Understand how AI makes proficiency measurable: where MSLs are strong, where they need support, how they develop over time
Gain a practical lens for evaluating AI-driven L&D investments