Evolve or Erode: Modern value-based pharma sales - Life Science Access Academy

Why modern healthcare purchasing demands a new approach to value-based pharma sales

Masterclass Details:

In today’s fast-changing Life Sciences environment, the way healthcare stakeholders buy has evolved dramatically, and pharma sales approaches have not always kept pace. But as the speed of change continues to accelerate, standing still is no longer an option.

In this timely 60-minute masterclass, Paul Bobin highlights this growing disconnect and the dangers of ‘strategic lag’. He explores how the world of buying and selling has changed and how it will continue to do so, and invites participants to reflect on whether their own commercial strategies have adapted accordingly. Drawing on his passion for collaboration, he will discuss ways to unlock the potential for buyers and sellers to work together and create tangible value.

Designed for pharmaceutical sales, commercial and market access professionals, the session offers a thought-provoking look at the risks of inaction and the critical need to evolve in line with today’s healthcare marketplace.

Join us live and discover how to rethink your pharma sales for a value-driven future.

Key Learning Objectives:

Explore how your customers buy in today’s healthcare environment
Learn how pharma sales models have evolved, and where meaningful progress has already been made
Understand the risks of standing still and strategic lag
Understand what it takes to drive real change in commercial strategy
Learn to assess your current approach and align it with today’s customer expectations
Gain strategies to add value with every transaction

LSAA reserves the right to restrict access to this webinar to LSAA members.

Date and time

1st Sep 2026 13:00 – 14:00 (BST)

Evolve or Erode: Modern value-based pharma sales

Speakers

Paul Bobin

Director, The Other Mind

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”