The Fundamentals of Marketing Strategy - Life Science Access Academy

Build clear, confident and actionable marketing strategy that delivers real impact

Masterclass Details:

Strong marketing strategy is essential for delivering clear value to customers, differentiating your offer and supporting commercial growth. Yet many teams struggle to create strategies that are simple, structured and aligned with real-world customer needs.

In this 60-minute masterclass, Jonathan Dancer, Managing Director at Redbow Consulting, will break down the fundamentals of effective marketing strategy. He will explore how to define the problem you are solving, how to segment and prioritise your customers and how to shape propositions that resonate and convert.

Jonathan will also discuss the practical steps that turn strategy into action, from setting objectives to building clear, measurable plans that connect customer insight with commercial outcomes.

Join live to ask your questions, sense-check your approach and learn practical tools you can apply immediately to strengthen your marketing strategy.

Key Learning Objectives:

Understand the core components of an effective marketing strategy
Learn how to segment and prioritise customers for stronger targeting
Discover how to build clear, compelling propositions based on customer insight
Gain confidence in turning strategy into practical, measurable plans
Strengthen your approach to commercial and customer engagement through structured marketing thinking

LSAA reserves the right to restrict access to this webinar to LSAA members.

Date and time

11th May 2026 13:00 – 14:00 (BST)

The Fundamentals of Marketing Strategy

Speakers

Jonathan Dancer

Managing Director at Redbow Consulting

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”