Strategic Planning for KOL Identification and Segmentation for MSLs
Tuesday 14th April 2026 13:00 - 14:00 (BST)
Sharper KOL strategy to strengthen scientific engagement and field impact
Masterclass Details:
Effective KOL engagement is no longer about volume, visibility or legacy lists. High-performing MSL teams are using sharper strategic planning to identify true scientific influencers, prioritise engagement and align interactions with evolving evidence and research cycles.
In this 60-minute masterclass, Luca Quagliata, Vice-President and Global Head of Medical Affairs at Thermo Fisher Scientific, will break down how experienced MSL leaders approach KOL identification and segmentation. He will explore how to distinguish real scientific influence from noise, how to interpret signals that guide prioritisation and how to translate strategy into stronger field execution.
This masterclass examines segmentation logic, interaction timing and data discipline. It helps MSLs understand what to analyse, what to challenge and how to refine their approach as therapeutic landscapes evolve.
Join live to hear first-hand insight from a global medical affairs leader, ask questions and test your thinking on KOL strategy, segmentation and field execution.
Key Learning Objectives:
- Understand how to identify true scientific influencers and prioritise KOL engagement
- Learn how to build and refine segmentation models
- Explore how to align interaction timing with scientific readiness and research cycles
- Discover how high-performing MSLs measure quality of exchange rather than activity
- Gain insight into how analytics and emerging tools may reshape KOL strategy in the coming years
LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members.
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Date and time
14th Apr 2026 13:00 – 14:00 (BST)
