Understanding GP Clinical Software to Transform Patient Outcomes
Thursday 5th February 2026 13:00 - 14:00 (GMT)
Unlock the power of clinical systems like EMIS Web to support smarter engagement, data-driven strategy and better care
Masterclass Details:
Primary care is at the heart of NHS transformation, and GP clinical systems like EMIS Web are central to how that care is delivered, recorded and reviewed. But for many in the Life Sciences sector, the mechanics of these systems remain a mystery.
In this 60-minute masterclass, Jamie Cole and Dr Ian Wood from Optum will demystify the role, structure and capability of clinical systems in general practice. You’ll explore how these platforms are used every day by healthcare professionals, how data is collected and interpreted and what that means for effective, ethical and compliant Life Sciences engagement.
Whether you’re designing real-world evidence strategies, supporting implementation in primary care or simply trying to understand your customers’ digital environment, this masterclass will equip you with the context and clarity to move forward with confidence.
Join live to ask your questions and get real-world insights directly from clinical and commercial experts at the UK’s leading primary care software provider.
Key Learning Objectives:
- Understand the core structure and functionality of GP clinical systems like EMIS Web
- Learn how data is entered, interpreted and acted on by HCPs
- Explore how Life Sciences can align with primary care priorities using clinical software insight
- Discover how to engage responsibly with EMIS Web features such as alerts, audits and analytics
- Identify practical ways to use system knowledge to support outcomes and smarter targeting
LSAA reserves the right to restrict access to this webinar to LSAA members.
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Date and time
5th Feb 2026 13:00 – 14:00 (GMT)
