Become a KAM Superhero! - Life Science Access Academy

Unlock the strategic power of Key Account Management and shape a future-ready commercial approach

Masterclass Details:

Key Account Management (KAM) has become a central pillar of commercial success in Life Sciences, but many organisations still struggle to make it work in practice. Whether you’re starting out or scaling up, this 60-minute masterclass with Geoff Quinn will help you pressure-test your strategy and unlock the potential of true key account thinking.

Geoff will explore what makes KAM essential in today’s environment and what separates successful KAM implementation from well-intentioned failure. You’ll get a clear view of how KAM has evolved across the Life Sciences Industry, what great execution looks like and the golden rules for building a high-impact KAM programme.

This session is designed to upskill both KAMs and commercial leaders who want to move from transactional relationships to value-creating partnerships. You’ll leave with sharper focus, actionable ideas and the clarity to take your KAM strategy to the next level.

Bring your questions and get real-time advice on making your KAM strategy future-fit and field-ready.

Key Learning Objectives:

Explore the differences between KAM and other commercial approaches
Learn how to shift from transactional sales to long-term strategic partnerships
Review the evolution of KAM and what success looks like today
Gain practical advice and golden rules for successful KAM programme rollout

LSAA reserves the right to restrict access to this webinar to LSAA members.

Date and time

15th Jan 2026 13:00 – 14:00 (GMT)

Become a KAM Superhero!

Speakers

Geoff Quinn

Managing Director at MGQ Consulting

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”