A Life in a Day: How walking in the patient’s shoes drives better outcomes - Life Science Access Academy

Step into the patient experience and discover how empathy drives impact across care and commercial outcomes

Masterclass Details:

What if you could experience the challenges, frustrations and unseen burdens of a day in your patient’s life?

In this powerful 60-minute masterclass, Mark Doyle and Kate Jackson from A Life in a Day share how immersive learning can deepen understanding, reshape perspectives and drive real change. You’ll explore how stepping into the shoes of your patients can go beyond theory, fuelling behaviour change, shifting strategy and strengthening patient-centred decision-making.

Through a live demonstration, they will showcase how this award-winning approach turns deeper insights into tangible impact across patient outcomes, engagement and business performance.

See immersive patient experience in action and ask your questions in real time as you explore how empathy can deliver both human and organisational value.

Key Learning Objectives:

Discover an innovative and practical approach to patient insight
Understand how immersive learning creates lasting mindset and behaviour change
Explore the real-world impact of empathy-driven strategy on patient and business outcomes
Learn how to apply patient-centred thinking in your role or across your team
See a live demonstration of the A Life in a Day experience and understand how it works

LSAA reserves the right to restrict access to this webinar to LSAA or MSLA members.

Date and time

22nd Jan 2026 13:00 – 14:00 (GMT)

A Life in a Day: How walking in the patient’s shoes drives better outcomes

Speakers

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

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I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”