How to use AI in Brand Planning - Life Science Access Academy

Transform Your Approach to Strategic Innovation in Brand Planning

Masterclass Details:

AI is no longer a concept of the future; it’s here, and it’s reshaping how brand teams approach planning. But with so much noise in the space, how can you and your teams harness this game-changing technology to build compelling, differentiated brand plans?

Join us for an exclusive 60-minute masterclass with Ed Corbett, Head of Consulting at Branding Science, as he shares actionable insights and strategies to help you bring clarity, structure and innovation to your brand planning process.

Whether you’re curious about the role of AI in your workflow or ready to fully integrate it into your processes, this session will provide the clarity, tools, and inspiration you need to elevate your brand planning game.

Join live to ask questions, reflect on how you could include AI in your brand planning, and take away strategies to stay at the forefront of innovation.

Key Learning Objectives:

Learn about the types of AI available to brand teams during the planning process
Discover where to leverage AI effectively—and where it’s best avoided
How to create powerful prompts to maximise AI’s potential in brand planning
Explore whether AI will complement or replace human-created brand plans
Envision the future of brand planning in a fully integrated digital ecosystem

Can’t make the date? Register and we’ll send you a link to the recording so you can watch it on demand in your own time.

Date and time

11th Sep 2025 13:00 – 14:00 (BST)

Speakers

Ed Corbett

Head of Consulting at Branding Science Group | Commercial Advisor at Eden Genetics Ltd

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

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Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

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With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

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Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

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The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

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ViiV Healthcare

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