NICE Advice: Incorporating health economics in evidence plans - Life Science Access Academy

Designing Evidence That Lands: Avoid costly missteps and strengthen your value proposition

Masterclass Details:

In today’s cost-conscious NHS environment, leaving health economics as an afterthought can derail even the most promising innovations. Companies that strategically integrate economic thinking from the outset are better placed to demonstrate value and succeed with payers.

Join Benjamin Purchase, Principal Scientific Adviser at NICE Advice, for this exclusive 60-minute webinar. Benjamin will be drawing on his front-line experience supporting Life Sciences companies to build economic models that resonate with decision-makers. He will share NICE’s unrivalled expertise in what makes economic models compelling, transparent and credible to NICE committees and NHS commissioners.

You’ll learn practical approaches to strengthen your value proposition and avoid common pitfalls that cost companies time and credibility when seeking nationwide adoption.

Whether you work in market access, health economics, evidence generation or real world evidence, this is a rare opportunity to hear directly from NICE’s customer-facing experts and take away actionable insights you can use immediately.

Key Learning Objectives:

Gain practical techniques to integrate economic thinking early
Explore common pitfalls in economic model design and how to avoid them
Learn why transparency and usability are key to economic model credibility
Hear real examples showcasing how evidence design can strengthen payer engagement
Gain insight into how early engagement with NICE Advice can support your market access journey

Date and time

4th Sep 2025 13:00 – 14:00 (BST)

NICE Advice: Incorporating health economics in evidence plans

Speakers

Benjamin Purchase

Principal Scientific Adviser (Health Economics) at NICE Advice

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Ferring

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Gedeon Richter Women's Health

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