Thursday 12th September 2024 13:00 - 14:00 (BST)
This masterclass highlighted the challenge of patient adherence, noting that nearly 50% of patients do not take their medicines as prescribed. He stressed the need for improved health literacy and clear communication, while also addressing the personal and social factors that impact adherence, such as emotional well-being and lifestyle.
The session delved into the role of health psychology in understanding patient behaviour, alongside the power of shared decision-making in fostering a collaborative healthcare environment. Mark also stressed the importance of co-creating patient support programmes that are tailored to individual needs, ensuring they are impactful and effective in improving patient adherence and health outcomes.
12th Sep 2024 13:00 – 14:00 (BST)
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