Optimising LinkedIn Compliantly: A Gina Bariah masterclass - Life Science Access Academy

Masterclass Details:

Social media – finding it a minefield? What can you repost? What can you like? What can you include in your job title?

LinkedIn is an incredibly useful platform and one that most companies would like their employees to engage with – compliantly. So what does that look like?

You’ve probably sat through many training courses and read SOPs that state what you can interact with and what you can’t, and by the end of it you may have thought it’s easier not to interact at all.

This essential 60-minute masterclass for LSAA members will help you feel confident in using LinkedIn. When someone says ‘can I use social media for promotion’ you will be comfortable with saying ‘YES’. The devil is in the detail so join Gina Bariah to understand the context!

Key Learning Objectives:

What can you engage with?
When does a post come under the scope of the ABPI Code?
What types of promotional and non-promotional activities can be done on LinkedIn?
How can you get the most out of social media?

Date and time

25th Jul 2024 13:00 – 14:00 (BST)

Optimising LinkedIn Compliantly: A Gina Bariah masterclass

Speakers

Gina Bariah

Global Medical Director, GSK

What people say

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”