How to Use Data to Tell an Effective Story - Life Science Access Academy

Masterclass Details:

How do we decide which data to use in our promotional materials?

Is some data better than others? Is there some that we have to include and others we can’t? Do we have to include it all? Do we have to reproduce it exactly? Is there any flex? Do we have to include study design, statistics and the like?

Join us in this informative 60-minute masterclass for LSAA members where Sarah Clarke will help determine the best data to use for the particular story you want to tell, and how to ensure you’re not misleading your audience.

Key Learning Objectives:

Medical judgement has to be applied on a case-by case basis – your final signatory can be the key that unlocks insights into action
Knowing your data and SPC in depth will really enhance your ability to use it effectively
The ABPI Code has limited specific requirements about data usage – as long as it’s not misleading

Date and time

14th Jun 2024 13:00 – 14:00 (BST)

How to Use Data to Tell an Effective Story

Speakers

Sarah Clarke

Freelance ABPI Signatory, Second Opinion and Trainer

What people say

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”