Become a KAM Superhero: Enhance YOUR patient centric superpowers!

Masterclass Details:

What does it mean to be truly patient centric in pharma selling?

How can we consistently “walk a mile in the patient’s shoes” with empathy and focus whilst still adhering to strategy? And how do we properly converse with HCPs in a patient centric way?

Find out more in this exciting 60-minute masterclass for LSAA members from Patient Centricity expert Stewart McCure.

Key Learning Objectives:

Identify the “correct patient” for this HCP in your call
Learn the unique nature of face-to-face selling and how it delivers value by creating a space where a prescribing habit can be re-examined
What is “visceral belief” in your product – how to recognise it in a customer and how to exploit it
Discover how the “asymmetry of knowledge” means the balance between speaking and listening needs to shift over the product life cycle

Date and time

6th Dec 2024 13:00 – 14:00 (GMT)

Book Now!

Stewart McCure explores true patient centricity in pharma selling. Learn to align empathy with strategy, engage HCPs effectively, identify patient needs, and leverage key insights to create value and influence prescribing habits.

Become a KAM Superhero: Enhance YOUR patient centric superpowers!

Speakers

Stewart McCure

Director, Dramatic Change Ltd

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Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

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Ferring

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Frontier Medical Group

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Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

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Gedeon Richter Women's Health

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