Medical Products and the Changing NHS with Scott McKenzie - Life Science Access Academy

Masterclass Details:

As we begin to prepare business plans for 2025 what trends will we see continue, what will change and what should be at the forefront of the minds of those engaging with HCPs in the medical product sector?

Join renowned expert Scott McKenzie for an invigorating 60-minute masterclass to find out why your commitment to pricing, cost-effectiveness and value are of paramount importance to success as you work with the NHS.

Key Learning Objectives:

How to optimise the delivery of the right message with the right frequency to the right customer when selling and marketing medical products
Why you should never negotiate on price
How to provide a better overall solution for your product in line with current NHS local and national objectives
Why rethinking current delivery models is the only way to deliver redesign
Why there is no one ‘right’ price
Why all business cases need to be based upon local custom and practice

Date and time

3rd Sep 2024 13:00 – 14:00 (BST)

Medical Products and the Changing NHS with Scott McKenzie

Speakers

Scott McKenzie

Independent Consultant

What people say

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

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With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

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I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”