Market Access for HDMs
Monday 30th November 2026 13:00 - 14:00 (GMT)
Explore the evolving role of the HDM in Life Sciences
Masterclass Details:
Join David Thorne for an insightful ‘fireside chat’ in this 60-minute masterclass examining the current and future role of the Healthcare Development Manager in Life Sciences.
The UK healthcare environment has rarely been more volatile in terms of policy and basic systems of engagement, with an environment that is increasingly varied in respect of job titles, roles, priorities and interpretation of policy. After four decades of the HDM role, with multiple different models, activities and programmes, many people still view the role and its work as an experiment, with continued uncertainty about its activity, format and impact.
Meanwhile, HDMs often find themselves caught between company strategies and customer positions that are tricky to align, and there is increasing pressure to deliver. With an NHS that often seems distracted and unable to connect, what is the role of the HDM, both now and in the near future, and how can they design for and deliver success?
David spent 10 years in pharma HDM roles and now regularly engages with HDMs as Transformation Director of a progressive nascent Neighbourhood, so this is your opportunity to explore the practical opportunities with a true expert.
Join live to ask David your questions and explore the opportunities, challenges and future direction of the HDM role.
Key Learning Objectives:
• Understand where HDMs are now, where they are headed and the main opportunities of the Life Sciences HDM role
• Discover how HDMs can get ahead of change rather than being reactive
• Learn to reconcile local variation with corporate consistency
• Identify productive people to engage with and what matters most to them
• Understand how to support HDMs from a head office and managerial perspective
LSAA reserves the right to restrict access to this webinar to LSAA members
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Date and time
30th Nov 2026 13:00 – 14:00 (GMT)
