Why the NHS is prioritising pathway performance over individual products – and how to respond
Masterclass Details:
For many years, engagement between industry and the NHS has centred on products – their clinical evidence, safety and comparative value. While these discussions remain important, today’s NHS is increasingly focused on a broader priority: the performance of entire care pathways.
Under growing operational and financial pressure, NHS leaders are asking not just whether a product works, but whether it helps improve how care is delivered across the system. This shift is changing how decisions are made and what meaningful value looks like in practice.
In this 60-minute masterclass, NHS transformation expert Scott McKenzie introduces the concept of Pathway Over Product – a practical approach to reframing engagement around pathway improvement rather than individual interventions. Drawing on real-world NHS examples, Scott will explore how organisations can better understand system pressures and align their solutions accordingly.
Whether you work in market access, Medical Affairs or commercial roles, this session will help you move beyond product-led conversations and engage more effectively with the priorities shaping NHS decision-making today.
Join live to learn how to shift from product-led conversations to pathway-focused engagement that aligns with NHS priorities.
Key Learning Objectives:
- Understand why the NHS is prioritising pathway performance over individual product adoption
- Explore how workforce, operational and financial pressures are reshaping decision-making
- Recognise why product-focused engagement often fails to resonate with NHS stakeholders
- Learn how to identify bottlenecks and pressure points within care pathways
- Identify practical ways to position innovations within pathway redesign
LSAA reserves the right to restrict access to this webinar to LSAA members
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Date and time
6th Oct 2026 13:00 – 14:00 (BST)
