Cut through the hype and learn what really makes an omnichannel strategy work in practice
Masterclass Details:
Omnichannel is the word on everyone’s lips right now, but what makes a good omnichannel marketing strategy? What does it really take to deliver one, and what are the elements you simply must get right? In this practical 60-minute masterclass, Jonathan Dancer and Yacin Marzouki move beyond theory to explore what omnichannel success looks like in the real world.
As with many change initiatives, bringing omnichannel into an organisation often means focusing on the most controllable factors – technology, systems and processes – but these are rarely the ones that really count. This session will shine a light on the elements that matter most but are often overlooked: the people, the culture and the practice.
Drawing on practical experience, Jonathan and Yacin will explore the omnichannel journey from end to end, examining what works, what doesn’t, and why. They will unpack the absolute must-haves for creating an omnichannel marketing approach that is genuinely connected, customer-centric and sustainable.
Whether you are at an early stage of your omnichannel journey or looking to strengthen and embed existing ways of working, this masterclass will offer clear, grounded insights you can apply in your own organisation.
Join live to discover the critical factors that drive omnichannel success in the real world.
Key Learning Objectives:
- Understand what truly defines an effective omnichannel marketing strategy – beyond technology and tools
- Identify the critical but often overlooked factors that underpin successful omnichannel execution
- Recognise common pitfalls and challenges in omnichannel implementation – and learn how to avoid them
- Take away practical insights and real-world examples to inform your own omnichannel journey
LSAA reserves the right to restrict access to this webinar to LSAA members.
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Date and time
12th Jun 2026 13:00 – 14:00 (BST)
