Does Marketing Have a Future in Pharma?
Thursday 4th June 2026 13:00 - 14:00 (BST)
Rethink pharma marketing: evolving strategies for a changing industry
Masterclass Details:
With the rise of medical affairs and market access, a shifting geopolitical landscape and algorithmic prescribing in many markets, many Life Sciences teams are asking a difficult but timely question: are we seeing the slow death of marketing in pharma?
In this 60-minute masterclass, Ed Corbett, Head of Consulting at Branding Science, explores how pharma marketing reached this point and what role it plays today. Drawing on real-world experience, Ed will challenge assumptions and share valuable insights into modern commercial pharma strategy.
The session will examine where marketing truly adds value alongside other strategic functions, and the core tools teams need to move beyond tactics to meaningful impact. Ed will explore how pharma marketing must evolve to stay relevant in an increasingly complex and constrained environment.
Designed for marketing, commercial and cross-functional teams, this masterclass offers a chance to step back, question the status quo and gain a clearer perspective on the future of marketing in Life Sciences.
Join live to discover how marketing can stay relevant in today’s changing pharma landscape.
Key Learning Objectives:
- Understand how marketing fits with other strategic pillars of pharma commercialisation
- Examine the forces reshaping the role of marketing
- Learn how pharma marketing must evolve to remain relevant and deliver value in a changing commercial landscape
- Explore the core strategic tools needed for effective, insight-led pharma marketing
LSAA reserves the right to restrict access to this webinar to LSAA members.
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Date and time
4th Jun 2026 13:00 – 14:00 (BST)
