What HCPs Are Saying About Medicines Information Content

Wednesday 11th February 2026 13:00 - 14:00 (GMT)


Uncover the latest emc user survey data and find out what HCPs really want from medicines information – and how to deliver it effectively.

Masterclass Details:

Healthcare professionals are under increasing pressure to access reliable medicines information, quickly and in the formats they trust. In this 60–minute masterclass, Datapharm Product Manager Tara Protheroe shares insights from their 2025 electronic medicines compendium (emc) survey of over 600 HCPs, revealing how they are using online resources to support prescribing decisions.

Join Tara to find out what new medicines information content HCPs most want from Life Sciences and how they are using your product information in practice. She’ll dive into online traffic trends, showing when HCPs and patients are most likely to visit emc, and explore how digital tools, including AI, are shaping the future of medicines information.

Whether you work in medical affairs, market access or healthcare communications, this session equips you with evidence-based insights to deliver the right content, in the right format, at the right time.

Bring your questions and leave with practical strategies to make your medicines information more relevant, accessible and aligned with HCPs’ needs.

 

Join live to gain unique insights from an HCP-trusted channel and pitch your burning questions for HCPs to be included in Datapharm’s next user survey in 2026

Key Learning Objectives:

  • Discover the medicines information HCPs most want from Life Sciences
  • See how HCPs use your product information to guide prescribing decisions
  • Explore online traffic trends and peak times for HCP and patient visits to emc (medicines.org.uk)
  • Understand HCPs’ preferred tools, including AI search, and what they mean for the future of medicines information
  • Learn about how HCPs use medicines information on emc to guide conversations with patients

LSAA reserves the right to restrict access to this webinar to LSAA members.
  • Date and time

    11th Feb 2026 13:00 – 14:00 (GMT)

What HCPs Are Saying About Medicines Information Content

Speakers

Client feedback

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Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

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Paul Runeckles, Director of Execution Excellence

Ferring

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Simon Warden, National Sales Manager

Frontier Medical Group

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Richard Edmonds

Gedeon Richter Women's Health

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ViiV Healthcare

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