Novel and Creative, Pricing and Reimbursement Strategies
Monday 2nd March 2026 13:00 - 14:00 (GMT)
Exploring flexible, evidence-based approaches to access and value
Masterclass Details:
As the healthcare landscape evolves, traditional pricing and reimbursement models are under growing pressure. Products with limited early evidence, multiple indications or orphan status often challenge conventional frameworks, making creativity and flexibility essential to achieve sustainable access and value.
In this 60-minute masterclass, Adam Lloyd, Senior Director at Vista Health Europe, will explore how companies are rethinking pricing and reimbursement strategies to adapt to these realities.
Drawing on real-world case examples, Adam will highlight practical approaches including innovative contracting, conditional access and risk-sharing models that balance affordability with reward for innovation.
Join live to hear practical examples of novel contracting and access models, ask your questions and gain ideas to strengthen your market access strategy.
Key Learning Objectives:
- Understand the key challenges in achieving optimal value at launch when evidence is limited or evolving
- Learn how to apply creative pricing and reimbursement approaches to improve access and sustainability
- Explore collaborative models including risk sharing, conditional access and novel contracting
- Review anonymised case studies that illustrate successful real-world strategies
- Gain insight into how early evidence and development decisions can shape long-term pricing potential
LSAA reserves the right to restrict access to this webinar to LSAA members.
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Date and time
2nd Mar 2026 13:00 – 14:00 (GMT)
