Cutting Through the Noise: How to reach overwhelmed HCPs - Life Science Access Academy

Understanding HCP fatigue, reclaiming attention, and communicating science with clarity and credibility

Masterclass Details:

Healthcare professionals are under pressure like never before. From information overload and administrative strain, to growing levels of burnout and scepticism, the reality is clear: traditional engagement models no longer cut through.

In this timely 60-minute masterclass, Michelle Bridenbaker, Vice President at Medical Information Leaders in Europe (MILE), and Dr Jessica Steier, CEO of Vital Statistics Consulting, share insight into what it really takes to reach and resonate with today’s clinicians.

The masterclass explores how the explosion of information and misinformation has reshaped how HCPs seek, filter and process medical knowledge. It looks at the impact of the “attention economy” on medical communication and how industry can respond with empathy, rigour, and strategy.

Whether you are in medical affairs, scientific communications, digital engagement or patient education, this session will help you recalibrate your approach and connect with HCPs more effectively and responsibly.

Key Learning Objectives:

Understand the day-to-day challenges faced by HCPs, including time pressure, burnout, and information fatigue
Learn what the “attention economy” means for healthcare engagement and why it matters now
Identify the sources and impact of misinformation, and the implications for credibility and trust in Life Sciences
Explore how social media both disrupts and supports HCP communication and public health messaging
Discover practical tools and strategies to deliver credible, high-impact information that cuts through the noise

Date and time

21st Nov 2025 13:00 – 14:00 (GMT)

Cutting Through the Noise: How to reach overwhelmed HCPs

Speakers

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”