The Fundamentals of Marketing Strategy - Life Science Access Academy

Building strategic marketing foundations that work in the complex Life Sciences industry

Masterclass Details:

Ask five people what strategy means and you might get five different answers. In the Life Sciences industry, this confusion can lead to misaligned plans and missed opportunities.

In this 60-minute masterclass, marketing expert and Pharmaceutical Society Training Lead, Jonathan Dancer will bring clarity to the concept of marketing strategy. He will walk through the core principles that separate good strategies from vague intentions.

Exploring the link between strategy, customer insight, and commercial success, it will also highlight where teams often go wrong, and how to get back on track.

Whether you’re shaping brand plans, contributing to cross-functional projects, or stepping into a new role, this masterclass will help you build a stronger foundation for strategic thinking.

Key Learning Objectives:

Define what marketing strategy means within a Life Sciences context
Learn how to develop strategies that guide effective action
Understand common mistakes and how to avoid them
Discover the relationship between insight, objectives and outcomes
Build your confidence in leading or contributing to strategic plans

Date and time

6th Oct 2025 13:00 – 14:00 (BST)

The Fundamentals of Marketing Strategy

Speakers

Jonathan Dancer

Managing Director at Redbow Consulting

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”