Omnichannel and the MSL Role - Life Science Access Academy

Unlock the Future of Healthcare Communication: Master omnichannel strategies

Masterclass Details:

Take a deep dive into the transformative power of omnichannel strategies and the pivotal role of Medical Science Liaisons (MSLs) in enhancing healthcare communication and outcomes.

In this 60-minute masterclass, you will gain a comprehensive understanding of how omnichannel approaches can revolutionise your engagement with healthcare providers and stakeholders. Our expert panel will explore the latest trends, tools, and techniques that are shaping the future of MSL roles.

Whether you are looking to optimise your current strategies or seeking new ways to connect with key opinion leaders, this masterclass is tailored to equip you with the skills and knowledge needed to excel in your field.

Key Learning Objectives:

Understand the fundamentals of omnichannel communication and its application in the Life Sciences industry
Explore the evolving role of MSLs and their impact on healthcare communication
Learn how to compliantly leverage data-driven insights to enhance your omnichannel strategy
Discover best practices for building and maintaining relationships with healthcare providers and key opinion leaders
Gain practical tips for integrating omnichannel approaches into your daily operations

Date and time

22nd Sep 2025 13:00 – 14:00 (BST)

Omnichannel and the MSL Role

Speakers

Client feedback

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

“We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

“Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

“I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

Robb Sayers, UK Capability Lead

ViiV Healthcare

“The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”