Secondary Care in 2025: Which decision makers should industry be targeting? - Life Science Access Academy

Masterclass Details:

Scott McKenzie reveals how he believes 99% of the industry has mistakenly focused on Integrated Care Boards (ICBs) as primary stakeholders.

In this provocative 60-minute masterclass for LSAA members, Scott suggests a more effective approach: engaging key stakeholders within healthcare providers before involving ICBs.

Learn how to identify and engage with critical roles — Service Department Managers, Contracting, Hospital Transformation Lead, Finance, and others — crucial in driving change.

Scott will also share how to frame your project in the customer’s mind, focusing on outcomes: improved patient care, reduced appointments, and fewer referrals.

Key Learning Objectives:

Understand the pitfalls of focusing on ICBs first and why this strategy often fails
Learn who the other key decision-makers are within provider organisations and how to engage them effectively
Discover the correct engagement sequence to build strong support within provider organisations before involving the ICB
Gain insights into positioning your project to highlight improved patient outcomes and reduced healthcare costs
Create a robust plan to ensure your proposals are well-supported and integrated into NHS pathways

Can’t make the date? Register and we’ll send you a link to the recording so you can watch it on demand in your own time.

Date and time

4th Feb 2025 13:00 – 14:00 (GMT)

Secondary Care in 2025: Which decision makers should industry be targeting?

Speakers

Scott McKenzie

Independent Consultant

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