Back to Experts

Sarah Cousins

Director, Edina Healthcare Ltd | Managing Director, Sarah Cousins Consultancy Ltd

Sarah Cousins

Sarah is a Management Consultant providing support to the NHS, having worked in the NHS in primary care for over 25 years, both as a commissioner and as a front-line provider.

She began her career as a Practice and Fundholding Manager in her first wave of Fundholding Practice. In 1999, as Fundholding came to an end, she moved into commissioning, with responsibility for developing and commissioning primary, community and mental health services. She remained in that role until 2004 when she made the decision to move back to the coal face and returned to Practice Management in a 14,000-patient, forward-thinking and progressive first-wave PMS Plus Practice.

During Sarah’s 12 years at the practice, the town was one of the Department of Health’s Integrated Care Organisation Pilot sites. As part of this, she had the opportunity to lead work in a truly integrated way across primary and community care and see the positive impact that this had on patient care and outcomes, as well as the better and more efficient use of the scarce resource.

Sarah has also been a Director of a GP Federation, and through that role played a key part in developing the successful application to become one of 15 Rapid Test Sites for Primary Care Home, a multi-speciality community provider model of care and the model upon which Primary Care Networks are based.

Sarah has always enjoyed participating in and delivering training. She worked with the then Northern Deanery to write and deliver a training manual to Practice Managers working in GP Training Practices. She has also had a regular slot on a local GP Vocational Training Scheme, where she had the opportunity to impart her wisdom on the business side of general practice to GP Registrars.

Sarah is innovative, financially astute and has excellent interpersonal skills. She understands the importance of getting to know people and what motivates them and this then helps her to get the best out of those she works with; managing change and resolving conflict and challenge. She is passionate about primary care and its importance in delivering high-quality care and outcomes to patients.

Since becoming a management consultant Sarah has continued to work at the sharp end of primary care service delivery, such as supporting practices to work at scale and develop back office function, supporting Primary Care Networks, primary care project assurance work, and delivering turnaround and change management to practices struggling with the demands placed on them.

She has also been involved in developing and delivering an online training package for pharmaceutical companies, aimed at keeping those companies abreast of changes and developments within the NHS, alongside the practical application of the training, which includes live examples from customers and clients.

Sarah Cousins

We work with more than 200 leading Life Sciences companies including:

Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.

Paul Runeckles, Director of Execution Excellence


Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.

Simon Warden, National Sales Manager

Frontier Medical Group

I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.

Richard Edmonds

Gedeon Richter Women's Health

The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.

Robb Sayers, UK Capability Lead

ViiV Healthcare