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Sarah Joy Newton

Founder and Consultant - Amethyst Connect Ltd | Sustainability Programme Lead BIVDA - British In Vitro Diagnostics Association (BIVDA)


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Sarah is a qualified nurse in adult and pediatric care, with an additional 15 years of excelling in the medical device industry. She is known for her enthusiasm and energy, with a genuine desire to ensure that, as well as product and company success, patient outcomes are improved and customers’ needs are met.

Sarah’s nursing and medical sales experience has given her a unique understanding and knowledge of the workings of the NHS and procurement. As well as a clinical understanding of products and technology, she has established contacts and working relationships within the sector.

As an experienced tender bid writer and internal ISO auditor, Sarah has developed a real insight into how to successfully complete tenders and provides solutions on how to comply with the ever-changing public procurement legislation, including the most recent requirements around:

  • Social value
  • Net Zero
  • Labour Standards
  • Modern Slavery
Sarah Joy Newton

Previous Masterclasses

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