James leads a team of consultants, technologists, developers, strategists, and project managers to enable pharma to empower the multichannel rep, KAM and MSL with technology and data.
He has 28 years experience in the pharma industry, including as a rep in primary and secondary care before moving to agency work.
In 2010 he set up 28b to support pharma agencies in all things digital. In 2015 the company built its first Veeva CRM/CLM sales aid. Following this, it was tasked with moving the whole of AbbVie UK from Basecase to Veeva.
Today, 28b claims more Veeva certifications per person than any other company.
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