Asad is the Founder & CEO of The Unmistakables, an award-winning strategic consultancy that delivers inside-out inclusion. He leads a team of consultants that work to make companies such as Fremantle, Penguin Random House, HSBC and Unilever inclusive by design.
The best new agency – Oystercatchers
Start-up agency of the year – The Drum
Best in diversity & inclusion – The Drum
BAME business of the year – Great British Business Awards
The Unmistakables delivers diversity differently; they make diversity everyone’s business. And they win awards for it too. Not because they’re the new kid on the block, but because they deliver a ‘difference dividend’. That’s what they call the commercial, conversational or cultural returns created from diversity, which drive the bottom line and make business better. It all comes from their fundamental belief that they have to rewire business and society to be inclusive by design.
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