View Anthony Morton-Small's ProfileAnthony Morton-Small is a seasoned leader in healthcare consulting, specializing in market access, growth strategy, and portfolio management. As Managing Director at Vista Health, he has successfully spearheaded over 250 client assignments across Asia Pacific and Emerging Markets in the past 15 years, driving impactful outcomes for pharmaceutical, med tech, and healthcare organizations.
Prior to his current role, Anthony served as Senior Principal at IQVIA Consulting Group in Singapore, where he delivered strategic insights on market entry, innovation, operating models, and health policy. With nearly 30 years of experience in the life sciences sector, starting at GSK, Anthony has collaborated with a diverse range of stakeholders, including global corporations, health ministries, and NGOs, in regions spanning Asia Pacific, EMEA, and LatAm.
His expertise encompasses commercial model innovation, launch and lifecycle management, brand strategy, pricing and reimbursement, digital health, and more. A thought leader in his field, Anthony is committed to shaping strategies that advance healthcare innovation and access.
Anthony holds a BA (Hons) in Modern History, Economics, and Politics from London University, a Postgraduate Diploma in Marketing, and is a member of the Chartered Institute of Marketing.
