Director - Strategix Biomed
Over the past 20 years, Andy has worked in many sales and marketing roles with National, European and International responsibilities. In his award-winning career, the threads that run through it, are his passion to improve the lives of patients and challenging the status quo. Andy believes that truly great marketing must bridge the gap between strategy design and tactical execution.
Since leaving a corporate career in 2019, Andy founded Strategix Biomed a specialist marketing strategy consultancy with an ambition to realign strategic planning as the cornerstone of good marketing practice. In 2020, Andy launched the PRISM™ Planning Process, designed for marketing professionals in the Life Sciences; it provides a streamlined methodology for creating a structured marketing plan that is in sync with the ambitions of their business. The unique toolkit that drives PRISM™ not only saves a lot of time (without compromising the plan), but it eradicates the frustrations experienced by many marketers freeing them to focus on tactical execution and commercial excellence.
His organisation also provides bespoke training courses and workshops for aspiring marketers (those transitioning into marketing) and marketing professionals wanting to become more strategic in their thinking.
Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.
Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.
Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.
Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.
I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.
The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.
The variety and relevancy of content brings value to many different roles across the healthcare industry.
I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.