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Andy Gross

Director - Strategix Biomed

Andy Gross

Over the past 20 years, Andy has worked in many sales and marketing roles with National, European and International responsibilities. In his award-winning career, the threads that run through it, are his passion to improve the lives of patients and challenging the status quo. Andy believes that truly great marketing must bridge the gap between strategy design and tactical execution.

Since leaving a corporate career in 2019, Andy founded Strategix Biomed a specialist marketing strategy consultancy with an ambition to realign strategic planning as the cornerstone of good marketing practice. In 2020, Andy launched the PRISMâ„¢ Planning Process, designed for marketing professionals in the Life Sciences; it provides a streamlined methodology for creating a structured marketing plan that is in sync with the ambitions of their business. The unique toolkit that drives PRISMâ„¢ not only saves a lot of time (without compromising the plan), but it eradicates the frustrations experienced by many marketers freeing them to focus on tactical execution and commercial excellence.

His organisation also provides bespoke training courses and workshops for aspiring marketers (those transitioning into marketing) and marketing professionals wanting to become more strategic in their thinking.

Andy Gross

We work with more than 200 leading Life Sciences companies including:

Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.

Paul Runeckles, Director of Execution Excellence


Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.

Simon Warden, National Sales Manager

Frontier Medical Group

I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.

Richard Edmonds

Gedeon Richter Women's Health

The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.

Robb Sayers, UK Capability Lead

ViiV Healthcare