Summer Rerun
The MSL in an Omnichannel World

Friday 11th August 2023 13:00 - 14:00 (BST)

Event Details:

In this 60-minute Live Masterclass, our expert panel will discuss the move by the Life Science Industry from multi-channel to omnichannel engagement and take your questions on the subject.

An omnichannel ecosystem is designed to ensure all communication is not only connected but also blends together in a complementary way. It puts the customer at the centre and allows them to access and sequence content based on their personal needs, questions and preferences.

Key Learning Objective:

  • How does this change affect Medical Science Liaisons (MSLs)?
  • How are Healthcare Professionals (HCPs) choosing to engage with omnichannel systems for their medical enquiries?
  • How will non-promotional medical information, delivered by MSLs, interconnect with digital sales materials?
  • What will new omnichannel technology, AI and Big Data mean for MSLs?
  • What will happen to MSL and HCP relationships?
  • How will insights gleaned by an MSL integrate with digital customer data?
  • And more broadly, what does the future hold for MSLs in an omnichannel world and how can you best prepare?

Access Recording Here:

  • Date and time

    11th Aug 2023 13:00 – 14:00 (BST)

We work with more than 200 leading Life Sciences companies including:

Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

We have been partnered with LSAA for several years now which has enabled our team members to develop their competencies and capabilities.

With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.

Paul Runeckles, Director of Execution Excellence


Frontier Medical has fully implemented, Life Science Access Academy allowing Sales and Marketing to utilise the system. Maximising on line learning for all remote staff stimulates a culture of self-development giving individuals the accountability and responsibility to broaden their skills set.

Life Science Access Academy training is topical and a good fit for the faced paced healthcare market.

Simon Warden, National Sales Manager

Frontier Medical Group

I have found the training via the Life Science Access Academy to be excellent and I know many of my colleagues have as well.

The content is always kept up to date and there is huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.

Richard Edmonds

Gedeon Richter Women's Health

The variety and relevancy of content brings value to many different roles across the healthcare industry.

I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.

Robb Sayers, UK Capability Lead

ViiV Healthcare