Working with Influencers: DOLs vs KOLs - Life Science Access Academy

Practical guidance for Code-compliant engagement with Digital Opinion Leaders

Masterclass Details:

Social media can be a scary place – and that’s before you think about dealing with influencers! What even is a DOL, anyway?

The good news is: it doesn’t have to be intimidating! In this engaging 60-minute masterclass, ABPI Code compliance expert Dr Sarah Clarke will allay those fears and give you tips for getting the most out of working with DOLs – Digital Opinion Leaders – in Life Sciences.

Discover the key differences between working with traditional Key Opinion Leaders (KOLs) and today’s increasingly influential DOLs, and explore the unique opportunities, risks and compliance considerations associated with social media engagement in pharma and healthcare.

Join live to ask your questions and discover how to work compliantly and productively with Life Science influencers.

Key Learning Objectives:

• Discover how working with DOLs is different from working with traditional KOLs
• Explore the risks and benefits of working with DOLs, from contracting and content creation to certification and comment management
• Learn what guardrails are needed for compliance with the ABPI Code
• Understand how the Code can be applied flexibly to enable innovative digital engagement rather than being a barrier to communication

LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members

Date and time

12th Nov 2026 13:00 – 14:00 (GMT)

Working with Influencers: DOLs vs KOLs

Speakers

Dr Sarah Clarke

Author Clarke's Code Companion, Freelance ABPI Code expert and Final Signatory

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