Private: How HCPs Are Using AI When Making Prescribing Decisions

Monday 7th September 2026 13:00 - 14:00 (BST)


Discover how AI is transforming prescribing decisions – and future-proof your strategy

Masterclass Details:

Healthcare professionals are increasingly adopting AI tools, including generative AI and clinical decision support systems, to access information, interpret evidence and assist with prescribing decisions. This shift is fundamentally changing how clinical knowledge is consumed, trusted and applied in practice. Traditional engagement models – using face-to-face interactions, static content and reactive medical information – may no longer align with how HCPs are seeking and validating information in the real world.

In this 60-minute masterclass, Mercede Pannozzo will examine how AI is reshaping prescribing behaviour and, importantly, what that means for Medical Affairs, commercial and omnichannel teams. The session will also explore the evolving governance landscape (including considerations from MHRA, NHS England and the ABPI Code), ensuring that innovation is balanced with compliance and patient safety.

With a strong focus on enhancing your AI literacy, the session will provide practical insights into how Life Sciences professionals can adapt their role, ensure scientific integrity and stay relevant in an AI-enabled healthcare ecosystem.

 

Join live to build YOUR AI literacy and stay ahead of the curve as HCP behaviours evolve.

 

Key Learning Objectives:

  • Understand how HCPs use AI tools to access clinical information, interpret evidence and support prescribing decisions
  • Explore how Medical Affairs roles must evolve in an AI-enabled environment
  • Identify the key risks and opportunities AI presents for Life Sciences
  • Learn how generative AI systems work and how to critically evaluate their outputs
  • Understand the governance and compliance landscape around the responsible and ethical use of AI

LSAA reserves the right to restrict access to this webinar to LSAA member
  • Date and time

    7th Sep 2026 13:00 – 14:00 (BST)

Private: How HCPs Are Using AI When Making Prescribing Decisions

Speakers

Client feedback

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Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

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Paul Runeckles, Director of Execution Excellence

Ferring

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Simon Warden, National Sales Manager

Frontier Medical Group

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Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

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Richard Edmonds

Gedeon Richter Women's Health

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ViiV Healthcare

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I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”

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