MSLs and the 2024 ABPI Code - Life Science Access Academy

Masterclass Details:

Are your non-promotional medical teams inadvertently crossing into promotion – and is that acceptable under the 2024 ABPI Code? Maintaining clear boundaries between promotional and non-promotional activities is essential for compliance, yet it’s not always straightforward.

This timely 60-minute masterclass for MSLA Members, led by Dr. Lisa McCluskey, will offer valuable insights into the complexities of the 2024 Code for MSLs, using real cases and scenarios to clarify what does, and does not, constitute ‘promotion.’

Join us to explore the nuances of the Code pertinent to MSLs, emphasising that it’s not job titles but actions that determine adherence to ABPI standards.

Key Learning Objectives:

Understand how the Code’s wording and intent apply to real-life cases, helping you recognise activities that could appear promotional
Learn strategies for medical teams to remain strictly non-promotional while aligning with ABPI standards
Gain clarity on whether certain activities are suitable for medical roles, even if technically promotional
Examine real-world scenarios to grasp the nuances between promotional and non-promotional activities

Can’t make the date? Register and we’ll send you a link to the recording so you can watch it on demand in your own time.

Date and time

27th Mar 2025 13:00 – 14:00 (GMT)

MSLs and the 2024 ABPI Code

Speakers

Dr Lisa McCluskey

Company Director, PharmaSig Ltd

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Boehringer Ingelheim Ltd

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Ferring

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Gedeon Richter Women's Health

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