The ABPI Code and Social Media - Life Science Access Academy

Masterclass Details:

The new 2024 ABPI Code has been sliced and diced. But what impact is this new Code going to have on how you interact (if at all!) with social media?

It cannot be denied that using social media presents an opportunity for the pharma industry. However creating content and interacting on social media in 2025, in an ABPI Code-compliant way, can be challenging and fraught with risk.

In this 60-minute masterclass for LSAA members, Sarah Clarke, ABPI Code and compliance expert, will explore and help you understand what is and isn’t possible with the new Code.

We’ll go on a whistle-stop tour of the 2024 ABPI Code, uncovering what it means in practice when interacting with social media.

Key Learning Objectives:

Find out what we have to do differently following the 2024 updates to the ABPI Code
Understand what the new Code says about social media, vis-à-vis the 2021 iteration
Appreciate the key considerations when creating a post, commenting, liking or sharing
Look at the different ways companies can use social media compliantly in the omnichannel world in 2025
Understand that using social media isn’t as scary as you may think 😊

Can’t make the date? Register and we’ll send you a link to the recording so you can watch it on demand in your own time.

Date and time

28th Jan 2025 13:00 – 14:00 (GMT)

The ABPI Code and Social Media

Speakers

Sarah Clarke

Freelance ABPI Signatory, Second Opinion and Trainer

What people say

Marsha Gray, Training Specialist

Boehringer Ingelheim Ltd

“Working with Life Science Access Academy, our company love the variety of the many courses that are on offer. The hour long courses on specific subjects are really useful on Friday lunchtimes for our field teams and gain a lot of interest.

Life Science Access Academy are also super flexible and helpful when it comes to tailoring some additional sessions to our needs.”

Paul Runeckles, Director of Execution Excellence

Ferring

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With over 700 learning modules, regular webinars on highly relevant topics across the UK, the opportunity to engage with expert speakers after events and regular blogs and newsletters, the platform is a highly valued resource at Ferring.

The team also provides regular usage statistics so we can understand the hot topics in Ferring and enable colleagues to share knowledge and experience with each other.”

Simon Warden, National Sales Manager

Frontier Medical Group

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Life Science Access Academy training is topical and a good fit for the fast paced healthcare market.”

Richard Edmonds

Gedeon Richter Women's Health

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The content is always kept up to date and there is a huge and interesting variety of topics covered. The site is curated in a way that makes it clear and easy to navigate. Also, the staff at Life Science Access Academy are friendly and responsive and all the experts are always knowledgeable in their areas.”

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ViiV Healthcare

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I have also been overwhelmed by the way the Life Science Access Academy team have accommodated our own business needs, being sensitive yet responsive to helping us since its formation.”