MSLs and the ABPI Code

Friday 8th December 2023 13:00 - 14:00 (GMT)


Masterclass Details:

In this engaging 60-minute masterclass for LSAA members, pharmacist, ABPI Code expert and signatory, Dr Lisa McCluskey, provides a stepped plan to identify what activities MSLs should be doing to align to company strategy in a compliant fashion, and how to use the most appropriate measures to demonstrate this. It will reassure you that the Code facilitates MSL function, rather than restricts it.

Join Lisa as she challenges the perception that the MSL role is necessarily fraught with compliance risk and that it is tough to demonstrate the value of the MSL role in a sales-driven organisation.

Key Learning Objectives:

  • What is it possible for MSLs to do under the ABPI Code?
  • What are the correct questions to ask to identify which of these activities the MSL team should undertake?
  • How will these activities be compliant, especially thinking about being proactive?
  • How do the relevant KPIs occur naturally when the correct planning process is undertaken?

Access Recording Here: https://www.accessacademy.cloud/c/?k=2611

  • Date and time

    8th Dec 2023 13:00 – 14:00 (GMT)

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