Clarke’s Code
Companion
A pragmatic guide to ABPI Code –
developed by Dr Sarah Clarke
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A practical guide to
The ABPI Code of Practice
Developed by Dr Sarah Clarke, one of the UK’s leading experts on The ABPI Code, Clarke’s Code Companion is more than just a manual – it’s a practical go-to guide that helps you interpret, apply and master the Code.
What is the Code Companion?
With an easy-to-use interface is a searchable, self-led training and decision-support tool, bringing together:
The full
44
pages of ABPI Code of
Practice Text
With over
180
referenced cases
More than
350
expert comments, tips and
real-world insights from Dr
Clarke
Who is it for?
Clarke’s Code Companion is an invaluable resource for:
Aspiring and
experienced Signatories
and Reviewers
Medical and
Compliance teams
Marketeers and Agency
partners
Anyone who needs
to apply The ABPI
Code
Why use it?
Pragmatic. Practical. Principled.
It’s more than compliance. It’s about developing the critical ability to think, rationalise and justify decisions – considering patient and business concerns alike.
Clarke’s Code Companion helps you avoid pitfalls, justify decisions and apply ABPI Code principles effectively – with both patients and the business in mind.
Get
Pragmatic
advice on complex
scenarios
Get
Practical
tips for your reviews
and approvals
Understand the
Principles
behind the Code
to apply to new
scenarios effectively
Bring
Greater Value
to your organisation by
applying the Code with
assurance
“This will become an important and popular tool… Sarah’s advice and expertise is invaluable – and this is certainly going to be too.”