Clarke’s Code Companion
A pragmatic guide to The ABPI Code – developed by Dr Sarah Clarke
A practical guide to The ABPI Code of Practice
Developed by Dr Sarah Clarke, one of the UK’s leading experts on The ABPI Code, Clarke’s Code Companion is more than just a manual – it’s a practical go-to guide that helps you interpret, apply and master the Code.
What is the Code Companion?
Clarke’s Code Companion is a searchable, self-led training and decision-support tool, bringing together:
- The ABPI Code of Practice text
- Over 180 referenced cases
- More than 350 expert comments, tips, and real-world insights from Dr Clarke
With an easy-to-use interface, you can search any term and instantly access both the official Code wording and Sarah’s expert interpretation.
Who is it for?
Clarke’s Code Companion is an invaluable resource for:
- Aspiring and experienced Signatories and Reviewers
- Medical and Compliance teams across pharma and Life Sciences
- Marketeers and Agency partners
- Anyone who needs to apply The ABPI Code in practice, from training through to senior decision-making
Why use it?
Pragmatic. Practical. Principled.
Clarke’s Code Companion helps you avoid pitfalls, justify decisions and apply Code principles effectively – with both patients and the business in mind.
- Get pragmatic advice on complex scenarios
- Get practical tips for your reviews and approvals
- Understand the principles behind the Code to apply to new scenarios effectively
- Bring greater value to your organisation by applying the Code with assurance
It’s more than compliance. It’s about developing the critical ability to think, rationalise and justify decisions – considering patient and business concerns alike.
“This will become an important and popular tool… Sarah’s advice and expertise is invaluable – and this is certainly going to be too.”
- Dr Karen Mullen, Chief Medical Officer at Boyds
