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Ian Saunders
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Ian Saunders

Ian has enjoyed an extensive career in sales and performance development. He began in the retail sector and later moved into financial services where he held project and managerial roles. He established himself as a sales specialist performing training and coaching roles working with sales staff at all levels of the organisation.


He became fascinated by what differentiated the individuals who enjoyed excellent client relationships and long-term sales success and the psychology that allowed them to maintain their effectiveness. He is one of only a handful of European accredited trainers of the Sales Preference Questionnaire (SPQ*Gold®) which now forms the basis of much of his work.


He established Remap in 2000 specialising in attitudinally grounded personal development for all types of sales people, working with groups and individuals developing training, and innovative learning.


The Remap team provide recruitment services, workshops and 121 coaching to energise sales performance


His work is unique and has one objective – to help sales people feel more comfortable…sell more and enjoy successful careers in this most challenging of business disciplines.

  • Specialist areas – Emotional Resilience and Sales Reluctance
  • Qualifications – Licensed and accredited facilitator and coach with the Behavioural Scientific Research Press. Associate member of the CIPD.