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Alan Crofts
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Alan Crofts

Freelance Market Access for Pharmaceuticals and Medical Devices, HEOR and Regulatory Writing (member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR)

• Developing communications specific to clinical and non clinical decision makers associated with pharmaceutical Market Access
• Developing and writing new-product Single Technical Appraisals (STA) for NICE, SMC and EMEA approval (specialise in biosimilars and orphan drugs)
• Content design preparation of payer negotiation documents; including Q and A, budget impact/cost comparator and pharmaco-economic documents
• Development of Budget Impact Models
• Design and preparation of Value Dossiers
• Preparation of government policy white papers and government lobby/horizon scanning documents
- Developed training for MSLs in medical affairs for market access: increasing the value of MSL operations
• KOL and payer mapping, advisory boards and round tables
• Preparation of formulary packs
• Preparation of peer-review papers, reviews, posters and abstracts
• CME content (including e-content)

Full MSL induction and operational training: demonstration of value, metrics.