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Asad Dhunna
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Asad Dhunna

Asad is the Founder & CEO of The Unmistakables, an award winning strategic consultancy that delivers inside out inclusion. He leads a team of consultants that work to make companies such as Fremantle, Penguin Random House, HSBC and Unilever inclusive by design. 

Founder of The Unmistakables - an award-winning consultancy that creates a world of opportunity from diversity.

Best new agency - Oystercatchers
Start-up agency of the year - The Drum
Best in diversity & inclusion - The Drum
BAME business of the year - Great British Business Awards  

Founder & CEO

Company Name

The Unmistakables

Dates EmployedAug 2018 – Present

Employment Duration2 yrs 9 mos

LocationLondon, United Kingdom

The Unmistakables delivers diversity differently; we make diversity everyone’s business. And we win awards for it too. Not because we’re the new kid on the block, but because we deliver a ‘difference dividend’. That’s what we call the commercial, conversational or cultural returns created from diversity, which drive the bottom line and make business better. It all comes from our fundamental belief that we have to rewire business and society to be inclusive by design.