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Michael Cheetham
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Michael Cheetham

Michael LOVES to sell!

Michael believes 'sales success is a formula, not a coincidence'. He teaches salespeople to actually sell; to sell with passion, and to love, truly love what they do.

25 years in medical sales. Target smashed every single year. Every tender won.

With a career spanning MedTech and Pharma and having sold in dozens of different therapy areas, Michael knows its highs and lows better than anyone else. Put simply, he gets it and has perfected the formula to deliver year on year success.

Fascinated by the art of selling and passionate about helping others to fulfil their highest potential, his goal is to revolutionise medical sales training. As such, he is the founder and director of Tenacity Sales Training. Tenacity’s unique approach was born out of a frustration with the old-fashioned, dull, repetitive, generic sales training that Michael and his colleagues were frequently subjected to. Tenacity helps its clients create world class sales professionals to drive explosive sales growth and sustained year on year profit.